4 Tips to Creating Polls That Work

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Have you ever wanted to get inside people’s heads? If you do, a poll is a great place to start. But not every survey will get you the precise information you need.

Successful polling requires thought, planning and sensitivity. You have to know what you want and how to get it.

Otherwise, you may end up frustrating your audience, or spend all that time polling only to discover you extracted the wrong information.

Starting with clear goals helps make the poll quick and painless for the respondent. Think about your poll: What do you need to know? Who are you asking?

How are you going to ask the questions?

After you decide what you’re looking for and who to ask, here are 4 ways to get to the heart (and head) of the matter.

1. Think First Date
First impressions are everything. Greet them with a quick introduction to your questionnaire. If your poll is only a few questions, let them know it will be short and sweet. Running a more lengthy poll that’s highly relevant? Capture their attention with intriguing questions or an interesting topic.

2. Make Them Feel Welcome
Place the quick and easy questions at the beginning. Comfortable answers lead to a willingness to continue and allow for more natural responses. Don’t forget to make this first section interesting and non-confrontational. At this point, offending the respondent is a real possibility.

3. Let it Flow
As you transition between topics, let them know with a quick introduction to the next section. Phrases like “The next question deals with…” help the respondent to move more easily to the next part of the survey and be prepared for the new material.

4. Be Gentle
Toward the end of the poll is usually the best time for any questions of a more sensitive nature, such as demographic information. After treating them so well up to this point the respondent should be comfortable answering questions and much more willing to talk about their age, gender, race, income and political affiliations.

These items often must be asked, but placing them near the end allows the reader to feel more at ease and ready to open up with these basic demographic questions. So you might preface these questions with a sensible statement explaining the reason for asking them.

See how easy polling is when you take a few moments to plan your work? Stay tuned for more tips on creating the perfect poll!

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When you’re ready to start your next poll, contact Pollster to get the information you need quickly, accurately, and easily. Give us a call: 1.877.655.7837 or start your demo today!