Automated Polling for Politics

Faster, more accurate, inexpensive.

Automated polling and public opinion surveying is used by successful political campaigns, advocacy groups and researchers to measure public opinion regarding upcoming elections and various topics of public interest.

Identifying where the public stands on elections, candidates, key issues and questions of public policy plays a critical role in staying ahead of your opposition. Candidates can employ automated polling to understand the perspectives of potential voters as well as create and strengthen relationships with constituents. Advocacy groups can use the process to measure public attitudes, strengthen their membership and brand, as well as stay ahead of opposing groups in the competition for public support.

Not only is automated polling faster and more cost effective than conventional or traditional types of live agent polling, but for many types of polling it is more accurate for the reason that people are much more likely to give honest answers to a machine rather than a live person.

For the most part, automated polling/surveying is identical to that of traditional, live agent research, except that it is faster, much less expensive, and it insures that every respondent hears exactly the same question, from the exact same voice, asked with the exact same inflection every single time. This eliminates possible bias created by live agent questioners that can sometimes affect poll results.

Pollster’s revolutionary software and system provide the fastest, easiest, most cost effective automated polling methods available, including:

  • Opinion polls and surveys using Pollster’s data base of 100 million phone numbers for nationwide polling, local or hyper-local polling; or your own phone number data base
  • Tracking polls – Polls that are conducted at time intervals (often within relatively short time periods) to trace or track the development or persistence of certain key opinions or preferences.
  • Push polls designed to persuade respondents to adopt a particular position, view or candidate preference
  • Televoting which uses telephone contact to give volunteer respondents the opportunity to receive and review written materials on a given issue or topic. At the conclusion of the review period, during which volunteers are encouraged to discuss the issue with friends and family, the volunteers are re-contacted and asked their position or opinion. With Pollster’s respondent identification feature and query process, and using your phone data base that includes names and addresses, Pollster will automatically match the respondents volunteering with their names and addresses for easy merger with your mailing program.

Questions? Call 1.877.655.7837.