Branching


Not all respondents in your target audience may need to hear the same questions.  With Pollster Create’s Branching feature you can direct respondents to the desired questions designed for any specific sub-group in your audience.

For instance, you might ask respondents who identify as Republicans a different set of polling questions from those asked of Democrats or Independents.  Another example:  In a market research survey concerning viewer, listener or reader preferences, Pollster’s Branching feature enables you to ask different sets of questions of respondents with differing preferences.  You branch or direct the respondent to different questions based upon the respondent’s answers to the qualifying questions in your poll.

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